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Let’s face it—with Google constantly updating the way it displays local business results, succeeding at local search can be hard. In today’s marketplace you can’t afford to only focus on a single element of search. If you hope to dominate, you need a complete local SEO strategy that drives customers to your business and not the competitor down the street.
Our SEO team lives local search day in and day out. We’re geeks for the stuff. Our local SEO experts have been doing this for quite some time—over two decades—so we know a thing or two about driving results. We stay up to date on local search changes and adapt our strategies accordingly.
There is no magic bullet. There are no instant rankings. Instead, we work with you to deliver a proven process and long-term local SEO strategy that will consistently build your digital presence.
Local SEO is the process of optimizing your website (and its content) for optimal visibility in the search results when a local-intent based search occurs.
In fact, you’re already pretty familiar with local SEO…
Imagine this: You’re in the market for a new widget, so you pull out your phone and search “widgets near me.”
Boom! In a microsecond, Google will do a million things all at once including: pulling historical data, checking cookies, looking at personalization factors, determining your location based on IP, Wi-Fi or GPS data… and oh yeah, they’ll also use their totally awesome algorithm to understand the intent behind your search query, “widgets near me.”
Then, in a blink of an eye… A search results page appears! You instinctively click the top result and find a local seller of widgets. Conveniently. Near. You.
…and that my friend, is the magic of local SEO. It’s all about providing the necessary information to Google (and other search engines) to match your local business to people searching for the products and services you offer at the exact moment they’re searching for it.
Local search success involves many factors; two of which are Pigeon and Possum—major Google algorithm changes that dramatically impacted local search results.
Understanding the local search market and how algorithm changes like these can impact businesses like yours is what our team thrives on. We’ve been through these changes; we know what local search was like before, during and after the implementation of these updates and revisions. So, consider us the perfect zookeepers—or animal control experts—to find your business local search success
Search engine optimization strategically targeted towards the audience in your community. Our local SEO team drives customers in-store and online through keyword research and intelligent on-page SEO.
Locally optimized content, written by experienced copywriters. Our team has a deep understanding of creating local content that connects with your customers.
Creating a strong local presence starts with your website. Our design team focuses on developing websites that are structured to accommodate the needs of local searchers.
Strategic optimization of your Google Business Profile (formerly Google My Business) for maximum exposure on the local search results page and within Google Maps.
What do customers think of you? Make sure you put your best foot forward by balancing and monitoring your reviews across a host of sites. Our team will guide you through the process of cultivating positive reviews and assist you in handling the inevitable negative ones gracefully.
Fix, create and clean up your local listings. Local directory listings (citations) play a major role in local search optimization; our team will get your business listed in all of the necessary directories (70+) to improve your exposure.
Paid advertising can provide that extra push to dominate your local market. Our team has successfully managed hundreds of local campaigns from the ground up.
Strategic optimization of your Google Business Profile (formerly Google My Business) for maximum exposure on the local search results page and within Google Maps.
Here’s the deal, people are looking for quick, efficient ways to find local businesses close to them. If you’re not in the local search results, you’re not being found.
With voice search, smartphones and instant answers at the forefront of search, immediate accessibility is key. In fact, local searches lead to 50% of mobile consumers visiting a store within one day (Google). And Google says these people are ready to buy once they are in store.
Optimizing your local business presence involves many factors that all work together to help your business stand out from your competition. Our experienced SEO team will bring cohesion to these factors that influence modern search results that benefit your business and searchers alike. With expert local SEO services, our team is poised to help your business be found online, when it matters most.
We were founded on search engine optimization over 20 years ago, and it continues to be the heart of our company today. Staying up to date on the latest trends and industry best practices, as well as keeping our skills sharp is the difference between our local SEO services and our competitors. Our process starts with you: learning about who you are as a brand, your story and your unique business goals.
Following industry best practices (and a few local SEO tricks we’ve learned throughout the years!), we are able to take the necessary steps to create an online platform for your local business to grow.
So, take charge of your online presence and invest in your local SEO strategy.
By only practicing the latest in digital marketing techniques, we can transform your online presence into a platform that drives [digital] traffic to your website, and [foot] traffic to your store.
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